Privacy Policy

We at Thryve Pilates Studio LLC (doing business as "Thryve Pilates Studio," "we," "us," or "our") created this comprehensive privacy policy ("Privacy Policy") because we know that you care about how information you provide to us is used, shared, and protected. This Privacy Policy relates to the information collection and use practices of Thryve Pilates Studio in connection with our services (the "Services"), which are made available to you through our physical studio location at 1 Curtiss Pkwy Unit 15, Miami Springs, FL 33166 (the "Location") and online through our website, mobile applications, and booking platforms (collectively, the "Site").

By visiting our Location or Site, using our Services, or permitting your child to use our Services, you are agreeing to the terms of this Privacy Policy and the accompanying Terms and Conditions and Liability Waiver. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms and Conditions.

1. Comprehensive Information Collection

We collect a variety of information from you to ensure the best possible experience, maintain the safety of our facilities, and optimize our business operations.

A. Personal Information Provided by You

We do not collect any personal information from you unless you voluntarily provide it to us. When you sign up to become a customer at a Location or through the Site (a "Customer"), you will be asked to provide us with certain personal information, such as:

• First name and last name
• Email address
• Date of birth
• Telephone number
• Billing address and physical mailing address
• Payment information, including credit card numbers, expiration dates, and billing zip codes
• Emergency contact information, including the name, relationship, and phone number of your designated contact

In this Privacy Policy, we refer to this collective data as "Personal Information."

B. Health and Physical Condition Data

Due to the physical nature of our Pilates and fitness Services, we may also collect sensitive information regarding your physical health, medical history, past or current injuries, or physical limitations to ensure your safety during sessions. By providing this information, you explicitly consent to our collection, storage, and use of this data to tailor our Services to you and to protect our business interests in the event of an injury claim.

C. Automatically Collected Information

When you interact with the Site, we automatically receive and store certain types of information. This includes:

• Log Data: IP addresses, browser types, internet service provider (ISP), referring/exit pages, operating system, date/time stamps, and clickstream data.
• Device Information: Device identifiers, MAC addresses, and mobile network information.
• Usage Data: Information about how you use our Site, such as the pages you view, the links you click, and the searches you conduct.
• Location Data: With your permission, we may collect precise geolocation data from your mobile device to provide location-based services, such as checking in to a class.

We may use cookies, web beacons, pixel tags, and similar tracking technologies to collect this information to improve your experience, remember your preferences, and analyze Site traffic.

D. Minors and Children's Privacy

We are committed to protecting the privacy of children. We do not knowingly collect Personal Information from individuals under the age of 18 without verifiable parental consent. If you are under the age of 18, please do not submit any Personal Information to us without your parent or legal guardian's explicit, written permission. If we learn we have collected Personal Information from a minor without proper consent, we will delete that information as quickly as possible. Parents or legal guardians may review, request deletion of, or refuse further collection of their child's Personal Information by contacting us at info@thryvepilates.com.

2. How We Use Your Information

We may use your Personal Information in a manner that is consistent with this Privacy Policy and the context of our relationship with you. We use your Personal Information collected through a Location or the Site for the following comprehensive purposes:

• Service Delivery: To identify you when you sign in to your account, verify your identity at our Location, process your payments, manage your bookings, and provide you with the Services you have requested.
• Communication: To respond to your inquiries, contact you about changes to our schedules, Locations, and/or Services, and send you notices regarding your membership, billing, and collection purposes.
• Marketing and Promotions: To send you promotional materials, marketing communications, newsletters, and information we think you may find useful or that you have requested from us.
• Customization and Improvement: To enhance, customize, and improve the Services, Site functionality, and overall customer experience based on your preferences and feedback.
• Analytics and Research: To analyze the use of the Location and the Services, track trends, and optimize our business operations and marketing strategies.
• Safety and Security: To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our policies, or as otherwise required by law.
• Legal Compliance: To comply with applicable legal obligations, including the Florida Information Protection Act (FIPA), respond to lawful requests from public authorities, and enforce our legal rights.
• Business Operations: For any other purposes disclosed at the time the information is collected, to which you consent, or that are reasonably necessary for the operation of our business.

3. Extensive Disclosure of Personal Information to Third Parties

We prioritize the protection of your data and do not sell your Personal Information to third parties for their direct marketing purposes without your explicit consent. However, we may share your Personal Information in the following circumstances to support our business operations:

A. Service Providers and Vendors

We, like many businesses, sometimes hire other companies to perform certain business-related functions. Examples include payment processing gateways (e.g., Stripe, Square), booking and scheduling software providers (e.g., Mindbody, Mariana Tek), marketing automation platforms (e.g., Mailchimp, Constant Contact), database maintenance, cloud hosting services, and customer support tools. When we employ another company to perform a function of this nature, we provide them with the information that they need to perform their specific function, which may include Personal Information. These providers are bound by confidentiality obligations.

B. Business Transfers and Corporate Reorganization

If Thryve Pilates Studio LLC, or all or substantially all of our assets, are acquired, merged, consolidated, or reorganized, we expect that the information we have collected, including Personal Information, would be transferred along with our other business assets. You acknowledge that such transfers may occur and that any acquirer of our business may continue to use your Personal Information as set forth in this Privacy Policy.

C. Legal Requirements and Protection of Rights

We may disclose your Personal Information to government authorities, law enforcement agencies, and other third parties when compelled to do so by law, including but not limited to in response to court orders, subpoenas, or discovery requests. We may also disclose your Personal Information and Usage Information when we have a good faith belief that disclosure is necessary to:

• Comply with the Florida Information Protection Act (FIPA) or other applicable laws;
• Protect and defend the rights, property, or safety of Thryve Pilates Studio LLC, our employees, our customers, or the public;
• Enforce our Terms and Conditions, Liability Waiver, or other agreements;
• Investigate or prevent fraud, security breaches, or other illegal activities.

4. How We Protect Your Information

We take commercially reasonable administrative, technical, and physical steps to protect the Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction, in accordance with Florida law. These measures may include encryption, secure socket layer (SSL) technology, firewalls, and restricted access to data systems.

Please understand, however, that no security system is impenetrable. We cannot guarantee the absolute security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. You acknowledge that you provide your Personal Information at your own risk.

5. Accessing, Modifying, and Retaining Account Information

You may update, correct, or amend the information stored in your user account by logging into your account through the Site or by contacting us directly at info@thryvepilates.com.

If you wish to delete your account or request the removal of your Personal Information, please contact us. We will make reasonable efforts to accommodate your request. However, please note that we may retain certain information as required by law, for legitimate business purposes (such as tax and accounting compliance), to resolve disputes, to enforce our agreements, or to defend against legal claims. Data retention periods will vary depending on the nature of the information and our legal obligations.

6. Your Choices, Opt-Outs, and Do Not Track

A. Promotional Communications

If you wish to stop receiving promotional e-mails from us, you may do so by clicking the "unsubscribe" link at the bottom of any promotional email or by emailing us at info@thryvepilates.com. Please note that even if you opt out of promotional emails, we may still send you transactional, administrative, or relationship-based messages related to your account, bookings, billing, or the Services.

B. Cookies and Tracking

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site and Services.

C. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to the websites and other online services with which the browser communicates. There is currently no standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals.

7. Important Notice to Customers Outside the U.S.

Our Locations, Site, and Services are operated in the United States, specifically in the State of Florida. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to, processed, and stored in the United States. The data protection laws in the United States may not be as comprehensive as those in your country of residence. By providing us with any information through a Location or the Site, you explicitly consent to this transfer, processing, and storage.

8. Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this document. We reserve the right to change, modify, add, or remove portions of this Privacy Policy at any time, at our sole discretion. We will post any changes on the Site, and such changes will be effective immediately upon posting. If we make material changes to how we treat your Personal Information, we may notify you by email or through a prominent notice on the Site. By accessing the Location or using the Services after we make any such changes, you are deemed to have accepted the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or our data collection and processing practices, please contact us using the information below:

Thryve Pilates Studio LLC
1 Curtiss Pkwy Unit 15
Miami Springs, FL 33166
Email: info@thryvepilates.com
Phone: (786) 665-6875